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Welcome to this week’s edition of The Baseline!

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Let’s get started…

CREATOR BLUEPRINT

This creator is doing something so simple yet genius, but it has nothing to do with content.

Most creators build their business around views, merchandise, or brand deals.

But when you're the pioneer of the creator AAU YouTube trend, it's a perfect move to build your own AAU tournament.

This is why Cam Wilder's RWE Invitational is such a simple yet genius idea.

It transforms his 14 million total audience and RWE platform into an entire ecosystem he now owns, expanding his business portfolio as a creator beyond just content.

This tournament will generate revenue through team fees, fan admissions, sponsors, and other streams.

However, running your own large-scale AAU tournament is no simple operation.

That's why he partnered with the team from Balling on The Beach, ensuring best-in-class tournament production and event operations.

While most creators will continue to replicate the creator-led AAU team content, Cam Wilder has elevated his game with something much bigger.

He now has ownership of his own main event, which is something no other creator in the space has done.

This also creates a tentpole IP moment in his personal brand calendar as a recurring annual event.

*For transparency, I’ve been building the RWE Invitational with Cam, his management team and the crew from Balling on The Beach. If you’d like to learn more or partner with us, feel free to reach out!

Stay in flow state. Dictate everything else.

Context switching kills your focus. Every time you stop coding to type a Slack reply, write a ticket, or draft a PR description, it takes 23 minutes to get back in the zone.

Wispr Flow lets you dictate all of it without leaving your editor. Speak your response, your ticket, your commit message — Flow formats it and you're back to coding. Works system-wide inside Cursor, VS Code, Warp, Slack, Linear, and every app.

4x faster than typing. 89% of messages sent with zero edits. Used by engineering teams at OpenAI, Vercel, and Clay.

Start flowing free

FREE THROWS

Sharing the tools and resources that I’m using this week:

🎓 CreatorOS - The compete blueprint, made by Justin Welsh, for starting, building and scaling an internet business in 2026.

🔀 The Workflow - A content repurposing workflow that systemizes your creative assets to be optimized across every channel.

🐁 Clicky - Turn your mouse cursor into an AI agent that lives directly on you laptop.

UGC That Drives Conversions — at Scale

minisocial helps top brands produce UGC that converts — top 1% CVR on TikTok, 50% lower cost per add-to-cart, 30%+ ROAS lift. Brands like Plant People, immi, Imperfect Foods, and Topicals are seeing results they couldn't replicate in-house. Create your brief in 10 minutes, approve your curated creators, and download scroll-stopping content. No long-term commitments, no hassle.

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POST-GAME

Thanks for reading! Here are a few ways we can stay connected:

🤝 Partner With Me: I work with brands, athletes and creators across their brand strategy, digital media, creator programs, partnerships, and marketing growth. Interested in working together? Get in touch here.

📊 Be First: I’m building Future Blueprint Sports — the definitive discovery and intelligence platform for sports marketing and creator culture. Get early access today.

👋 Stay Connected: Enjoyed this newsletter? Share it with a friend or colleague. Also follow me on LinkedIn, Instagram, YouTube, and TikTok for more sports marketing and creator insights.

Thanks and see you later this week!

- Jeff Chen | 🏀💡👨🏻‍💻