🏀 The Baseline
Your weekly blueprint for basketball culture: brand insights, marketing strategy, creator tools, and business resources.
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LeBron sends out the quickest cease-and-desist ever and Caitlin Clark has a first-of-its-kind retail partnership
2 Seasons, 1 WNBA Championship and Every Partner's Winning Moment
Ernie Johnson's final NBA season and the rest of your weekly basketball culture roundup
Here’s how the Knicks turned championship ring night into a citywide marketing celebration
The Knicks reveal their ring jeweler, LeBron exclusive jersey patch, Nike Basketball takeover and much more
How one team turned its largest-ever tryout into a content and distribution engine
Anthony Edwards gives out his Believe That Award winners, Foot Locker takes over New York City with the Knicks and much more
WNBA, Nike, Gatorade, Panini and more showed up for a milestone bigger than basketball
LeBron's branded Fanatics helicopter, his lightest sneaker ever and much more across hoops culture!
How This Rec Basketball League Just Raised $3.6 Million
Nike Caitlin 1 is officially launched, brands react on social to WNBA awards and much more!
Creators were everywhere and it signals a bigger shift in modern sports content
