🏀 The Baseline
Your weekly blueprint for basketball culture: brand insights, marketing strategy, creator tools, and business resources.
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Drake, the ICEMAN, appears in new Nike commercial with Kevin Durant
NIL Blueprint of Eli Eliis
Nike and WNBA roll out the official Rebel Edition uniforms
The growing backlash against AI-generated sports content
Skechers has officially become a multiyear partner of the WNBA
Building something no other basketball creator has done yet
How Brands Celebrated Cooper Flagg's Rookie of The Year Award
Why this reaction from Anthony Edwards was so valuable
Celebrating the NBA's Defensive Player of The Year
Breaking down the ROI of NBA Playoff T-Shirt Takeovers
The viral chain on NBA superstars
How brands showed up at the 2026 WNBA Draft
