🏀 The Baseline
Your weekly blueprint for basketball culture: brand insights, marketing strategy, creator tools, and business resources.
Connect
Creators were everywhere and it signals a bigger shift in modern sports content
Legendary photos at NBA Media Day already and official campaigns kicking off with hoops season around the corner
How the Toronto Raptors are building an entire season around his legacy
Team USA celebrates their women's basketball's gold medal win, and the ultimate hoops and kid's creator collab
LeBron, Sydney Sweeney and more are helping an emerging category go mainstream
LeBron's controversial new partnership, Tatum's 5th signature shoe unveil and much more
The distribution strategy that put the game across every corner of basketball culture online
Jaylen Brown's Boston farewell fest and the week's biggest moments in hoops
How the Atlanta Hawks won without an athlete, celebrity, or massive production
Celebrating Mamba Day on 8/24 and much more
But the real partnership is much bigger than a logo patch
Anthony Edwards disses Nike and much more!
