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🧑 Marketing Blueprint: DoorDash x NBA
Jan 01, 2025

🧑 Marketing Blueprint: DoorDash x NBA

Happy New Year!

Jeff Chen
Jeff Chen
🧑 Top 10 Basketball Christmas Commercials
Dec 25, 2024

🧑 Top 10 Basketball Christmas Commercials

Merry Christmas from The Baseline!

Jeff Chen
Jeff Chen
🧑 Lethal Shooter's Creator Blueprint
Dec 18, 2024

🧑 Lethal Shooter's Creator Blueprint

Do you understand it now?!

Jeff Chen
Jeff Chen
🧑 NBA's Secret Creator Program
Dec 11, 2024

🧑 NBA's Secret Creator Program

A Masterclass in Creator Marketing

Jeff Chen
Jeff Chen
🧑 NIL Blueprint: Paige Bueckers
Dec 04, 2024

🧑 NIL Blueprint: Paige Bueckers

The first college athlete with a Nike sneaker!

Jeff Chen
Jeff Chen
🧑 Board Games x Basketball Trend
Nov 27, 2024

🧑 Board Games x Basketball Trend

Hoops culture connecting to a resurging $12 BILLION industry

Jeff Chen
Jeff Chen
🧑 Athlete vs Algorithm: Shai Gilgeous-Alexander
Nov 20, 2024

🧑 Athlete vs Algorithm: Shai Gilgeous-Alexander

SGA's Creator Blueprint for Growing Over 1 Million New Followers A Year

Jeff Chen
Jeff Chen
🧑 Marketing Blueprint: Donovan Mitchell x Haribo
Nov 13, 2024

🧑 Marketing Blueprint: Donovan Mitchell x Haribo

I Understand It Now...

Jeff Chen
Jeff Chen
🧑 Marketing Blueprint: Angel Reese x Cash App
Nov 06, 2024

🧑 Marketing Blueprint: Angel Reese x Cash App

Breaking down the strategy of the WNBA star's partnership campaign

Jeff Chen
Jeff Chen
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Your weekly blueprint for basketball culture: brand insights, marketing strategy, creator tools, and business resources.

πŸ€ The Baseline

Your weekly blueprint for basketball culture: brand insights, marketing strategy, creator tools, and business resources.

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