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🧡 The NIL Blueprint
Jan 27, 2025

🧡 The NIL Blueprint

Strategy and advice for Brands & Athletes

Jeff Chen
Jeff Chen
🧡 Free Game: Wemby x Louis Vuitton
Jan 22, 2025

🧡 Free Game: Wemby x Louis Vuitton

Greatest chess collab ever!

Jeff Chen
Jeff Chen
🧡 Marketing Blueprint: Detroit Pistons
Jan 15, 2025

🧡 Marketing Blueprint: Detroit Pistons

Uniting global fans on World Basketball Day

Jeff Chen
Jeff Chen
🧡 Marketing Blueprint: The Streaming Era
Jan 08, 2025

🧡 Marketing Blueprint: The Streaming Era

Learnings from LiAngelo Ball's Viral Song

Jeff Chen
Jeff Chen
🧡 Marketing Blueprint: DoorDash x NBA
Jan 01, 2025

🧡 Marketing Blueprint: DoorDash x NBA

Happy New Year!

Jeff Chen
Jeff Chen
🧡 Top 10 Basketball Christmas Commercials
Dec 25, 2024

🧡 Top 10 Basketball Christmas Commercials

Merry Christmas from The Baseline!

Jeff Chen
Jeff Chen
🧡 Lethal Shooter's Creator Blueprint
Dec 18, 2024

🧡 Lethal Shooter's Creator Blueprint

Do you understand it now?!

Jeff Chen
Jeff Chen
🧡 NBA's Secret Creator Program
Dec 11, 2024

🧡 NBA's Secret Creator Program

A Masterclass in Creator Marketing

Jeff Chen
Jeff Chen
🧡 NIL Blueprint: Paige Bueckers
Dec 04, 2024

🧡 NIL Blueprint: Paige Bueckers

The first college athlete with a Nike sneaker!

Jeff Chen
Jeff Chen
🧡 Board Games x Basketball Trend
Nov 27, 2024

🧡 Board Games x Basketball Trend

Hoops culture connecting to a resurging $12 BILLION industry

Jeff Chen
Jeff Chen
🧡 Athlete vs Algorithm: Shai Gilgeous-Alexander
Nov 20, 2024

🧡 Athlete vs Algorithm: Shai Gilgeous-Alexander

SGA's Creator Blueprint for Growing Over 1 Million New Followers A Year

Jeff Chen
Jeff Chen
🧡 Marketing Blueprint: Donovan Mitchell x Haribo
Nov 13, 2024

🧡 Marketing Blueprint: Donovan Mitchell x Haribo

I Understand It Now...

Jeff Chen
Jeff Chen
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Your weekly blueprint for basketball culture: brand insights, marketing strategy, creator tools, and business resources.

🏀 The Baseline

Your weekly blueprint for basketball culture: brand insights, marketing strategy, creator tools, and business resources.

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