In partnership with

Welcome to this week’s edition of The Baseline!

This will be a quick newsletter as I’m still catching up from a couple of weeks of work travel, changing newborn diapers, and planning for some exciting new projects…

Quick question, though:

FREE THROWS

Sharing the tools and resources that I’m using this week:

🗣️ Wispr Flow - Writer fast in all your apps, on any device with this seamless spech-to-text AI tool that actually works.

🖊️ Inkless - Free e-sign platform for when you need a signed agreement but don’t want to pay for a DocuSign subscription.

💬 Text In Between - Create POV-style graphics that automatically insert text between your images, perfect for non-graphic designers.

Rank #1 on Amazon—Effortlessly with Micro-Influencers!

Ready to reach the #1 page on Amazon and skyrocket your recurring revenue? Stack Influence empowers brands like Magic Spoon, Unilever, and MaryRuth Organics to quickly achieve top Amazon rankings by automating thousands of micro-influencer collaborations each month. Simply send free products—no influencer fees, no negotiations—just genuine user-generated content driving external traffic to your Amazon listings.

Stack Influence's fully automated platform allows you to effortlessly scale influencer campaigns, improving organic search positioning and significantly boosting sales. Trusted by leading brands who've experienced up to 13X revenue increases in just two months, Stack Influence provides complete rights to all influencer-created content, letting you authentically amplify your brand.

Start scaling your brand today—claim the #1 spot on Amazon and multiply your revenue.

Get 10% OFF this month!

FAST BREAK

Here’s what you missed this week:

👑 LeBron took over Fanatics Fest as he debuted his own Richard Mille collaboration watch (only 150 exist), went on a live stream with Kai Cenat as he finally met long-time LeBron fans and streamers Tylil James and Cash Nasty, swapped jerseys with Jay-Z at the 40/40 Club Pop-Up, and also did live podcast shows of The Shop and Mind The Game.

🏆 Converse and SGA celebrated his NBA Championship and NBA Finals MVP with a "Born 2 Dream, Raised a Champion" TV commercial and a pair of Trophy Gold 001 PEs that will be given away for free at the Thunder's championship parade.

🦷 adidas Basketball celebrated Jalen Williams' NBA Championship with a custom "Finals Dub" grill and a social media post.

👟 Nike Basketball celebrated its athletes Chet Holmgren, Isaiah Hartenstein, Cason Wallace, and Jaylin Williams with a "Too young to win it all, too good to listen" social media post.

🚀 Kevin Durant found out he was traded to the Houston Rockets live on stage while speaking at Fanatics Live, and then Topps instantly turned the moment into a 1/1 autograph card.

💰 After securing the trademark, Angel Reese quickly launched a "Mebounds" merch collection, with part of the proceeds going to the Angel C. Reese Foundation to help fight cyberbullying.

🏀 Caitlin Clark and Wilson dropped a new signature series of basketballs: Envision, Aspire, Embrace and Oasis.

♟️ After going viral earlier this year for playing chess in Washington Square Park, Fanatics hosted a "Wemby vs. 100 Fans" chess activation at Fanatics Fest.

🐍 Nike announced "The Kobe Value," a content program on SNKRS that shares the stories, colorways, and history behind every signature model.

👖 Paige Bueckers starred in a new spot for the Levi’s x Nike Air Max 95 pack.

Run ads IRL with AdQuick

With AdQuick, you can now easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at www.AdQuick.com

POST-GAME

Thanks for reading—I’ll see you back here next week!

And if you enjoyed reading today’s newsletter, please share it with one friend.

- Jeff Chen | 🏀💡👨🏻‍💻