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Welcome to this week’s edition of The Baseline!

I have a quick question for you and your answer will be very helpful to me:

FREE THROWS

Sharing the tools and resources that I’m using this week:

🌐 Atlas - ChatGPT has just launched its own web browser to provide instant answers, smart suggestions, and assistance online with your daily tasks.

📝 YouTube Transcript - Easily transcribe any YouTube video for free in 125 different languages, all in just seconds.

🧠 MyMind - Save all your digital notes, bookmarks, inspirations, articles, and images in one place to easily remember everything, while letting AI organize your mind in the background.

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FAST BREAK

Here’s what you missed this week:

💍 The OKC Thunder unveiled their new championship rings, crafted by The Champions Collective, featuring storytelling details from their championship-winning season.

👟 New Balance Basketball introduced Cooper Flagg's first P.E., the Hesi Low V2, which will be Cooper's on-court shoe of the year before his much-anticipated signature sneaker.

🥂 Sports membership clubs are on the rise, as the Cleveland Cavaliers announced a new luxury VIP members-only club inside their arena, which they're capping at 100 total members.

🥩 Chime had Cooper Flagg recreate an iconic Michael Jordan wings photo, which led to some fun and viral social media beef with Jordan Brand jumping in the comments, saying "Insufficient Funds."

📲 NBA partnered with 12 of the internet's most unique creators to make addictive, yet satisfying videos that you watch from Start To Finish to help promote the season's kickoff campaign.

👕 Kristin Juszczyk and her Off Season brand just dropped a new collab with the NBA featuring a collection of winter puffer jackets, vests and more.

🐜 adidas Basketball continues to roll out their AE2 campaign following the similar world-building format to the A1, but this time, they partnered with Katt Williams to take shots at SGA and Converse Hoops.

🐎 Fanatic Sportsbooks tapped Megan Thee Stallion for their new NBA season partnership campaign.

📺 Prime Video invited media and creator partners to an early access preview of their new NBA studio, which creates an immersive sports broadcasting experience for both the hosts and fans watching at home.

🎥 After being one of the main characters in "Starting 5: Season 2," Netflix announced a new documentary series chronicling the career and legacy of Kevin Durant. This series will provide the most revealing look yet at his life, from his upbringing to his NBA and Team USA accolades.

💰 San Antonio Spurs rookie guard Dylan Harper signed a financial literacy deal with Prudential, marking the company's first agreement of this kind.

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POST-GAME

Thanks for reading—I’ll see you back here next week!

And if you enjoyed reading today’s newsletter, please share it with one friend.

- Jeff Chen | 🏀💡👨🏻‍💻