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Welcome to The Baseline!

Every Wednesday at 9:36 AM EST, I break down the blueprint for basketball culture, covering industry insights, marketing strategies, and creator tools and resources.

Let’s get started…

MARKETING BLUEPRINT

The San Antonio Spurs are a sleeping giant for global marketing opportunities but that’s why this tech unicorn just made one of the smartest plays in sports business.

Most fans saw their partnership but missed the connection.

While this story was overlooked, it was actually a masterclass in brand alignment.

Ledger, the Paris-based crypto security company, shares the same core values as this culturally rich NBA franchise.

They didn’t just become the official multi-year jersey patch sponsor but long-term partners building a global legacy with the San Antonio Spurs.

Their connection is rooted in international heritage, culture and defense.

From Paris to San Antonio, the Spurs and Ledger story lives through decades of international stars and with both companies truly believing that defense wins championships.

Just like protecting your digital assets, the Spurs won 5 NBA Titles by protecting the paint.

Those championships created a global fanbase that’s now excited for the team’s next chapter.

And with a young core of rising stars leading the future, the Spurs’ playbook still starts and ends with defense. That same mindset is instilled in everything Ledger does.

Security isn’t just a feature but it’s Ledger’s identity, especially when their product secures 20% of the world’s crypto for over 8 million global users.

This wasn’t just a typical sports sponsorship but a blueprint for how a global brand and historic NBA team align when they share the same defensive DNA.

Easy setup, easy money

Making money from your content shouldn’t be complicated. With Google AdSense, it isn’t.

Automatic ad placement and optimization ensure the highest-paying, most relevant ads appear on your site. And it literally takes just seconds to set up.

That’s why WikiHow, the world’s most popular how-to site, keeps it simple with Google AdSense: “All you do is drop a little code on your website and Google AdSense immediately starts working.”

The TL;DR? You focus on creating. Google AdSense handles the rest.

Start earning the easy way with AdSense.

Earn with Google AdSense

FREE THROWS

Sharing the tools and resources that I’m using this week:

📲 Crosspost - Go beyond manually managing every social media platform with a simple and powerful tool that brings every account together.

📝 YouTube Transcript Generator - Easily generate free written transcripts from any YouTube video in seconds.

🪄 Magic Animator - Use this AI tool to transform your static graphics into animated visual designs in seconds.

What do Tom Brady, Alex Hormozi, and Jay Shetty all have in common?

They all have newsletters.

If you’re building a personal brand, social can only take you so far. Algorithms glitch. Reach tanks. But a newsletter gives you real ownership and revenue.

That’s why we built a free 5-day email course that shows you how to grow and monetize with sponsorships, digital products, and B2B services.

Usually we charge $97, but for the next 24 hours it’s free. Sign up for the course today.

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POST-GAME

Thanks for reading—I’ll see you back here later this week!

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- Jeff Chen | 🏀💡👨🏻‍💻