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Welcome to this week’s edition of The Baseline!

Every Wednesday at 9:36 AM EST, I break down the blueprint for basketball culture, covering industry insights, marketing strategies, and creator tools and resources.

Let’s get started…

CREATOR BLUEPRINT

There's an untapped goldmine sitting right in the middle of a trillion dollar sports industry, but nobody has built it yet.

99% of sports media is built for fans.

But who's building it for the executives, owners, and brand directors actually making key business decisions across the industry?

That's the gap nobody has filled yet, but it might be the biggest opportunity in sports media right now.

Look at what TBPN (Technology Business Programming Network) built for the tech industry as the blueprint.

Their daily live debate show is essentially LinkedIn meets First Take for Silicon Valley, delivering hot takes and real-time analysis across tech news and startups every single morning.

But their audience isn't casual tech users scrolling through social media feeds.

It's founders, CEOs, and decision makers; the exact people controlling the budgets.

That focused and niche audience is exactly why TBPN already sold out their entire 2026 ad inventory.

Now imagine that same show model built for sports business.

Daily live debates over media rights, NIL deals, sponsorship valuations, league expansion, and athlete equity.

This isn’t a show built for casual sports fans, but for sports business CEOs, founders, front offices, and brand directors.

Because when you speak directly to the people managing the budgets, the budget spend will follow.

And in a trillion dollar sports industry, even capturing a fraction of the right audience isn't just a media play but a multi-million dollar business opportunity.

The Future of Tech. One Daily News Briefing.

AI is moving faster than any other technology cycle in history. New models. New tools. New claims. New noise.

Most people feel like they’re behind. But the people that don’t, aren’t smarter. They’re just better informed.

Forward Future is a daily news briefing for people who want clarity, not hype. In one concise newsletter each day, you’ll get the most important AI and tech developments, learn why they matter, and what they signal about what’s coming next.

We cover real product launches, model updates, policy shifts, and industry moves shaping how AI actually gets built, adopted, and regulated. Written for operators, builders, leaders, and anyone who wants to sound sharp when AI comes up in the meeting.

It takes about five minutes to read, but the edge lasts all day.

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FREE THROWS

Sharing the tools and resources that I’m using this week:

📲 SideShift - The operating system to help your brand find and manage top performing UGC creators.

🛜 RankAI - Grow organic website traffic through search and LLM with this SEO optimization platform.

🌄 Reve - Top ranking creative tool for AI-powered image generation and editing.

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POST-GAME

Thanks for reading! Here are a few ways we can stay connected:

🤝 Partner With Me: I work with brands, athletes and creators across their brand strategy, digital media, creator programs, partnerships, and marketing growth. Interested in working together? Get in touch here.

📊 Be First: I’m building Future Blueprint Sports — the definitive discovery and intelligence platform for sports marketing and creator culture. Get early access today.

👋 Stay Connected: Enjoyed this newsletter? Share it with a friend or colleague. Also follow me on LinkedIn, Instagram, YouTube, and TikTok for more sports marketing and creator insights.

Thanks and see you later this week!

- Jeff Chen | 🏀💡👨🏻‍💻