🏀 The Baseline
Your weekly blueprint for basketball culture: brand insights, marketing strategy, creator tools, and business resources.
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Marketing Blueprint: Jalen Brunson Look-Alike Contest
Pascal Siakam is rewriting the Athlete Branding Blueprint
Marketing Blueprint for Indiana Fever's "Every Game Is A Home Game" campaign
Marketing Blueprint: Nike A'One w/ A'ja Wilson
How SHAQ, T-Mac, Drake, Druski and Fanatics Are Using WHOP
Formula Rooted In Community and Detroit’s Authentic Lifestyle
Creator Blueprint: Atlanta Hawks
Obsessing the details in marketing and storytelling
Creator Blueprint with Athletes.org
UConn's Digital Blueprint
The importance of newsletter marketing!