🏀 The Baseline
Your weekly blueprint for basketball culture: brand insights, marketing strategy, creator tools, and business resources.
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Uniting global fans on World Basketball Day
Learnings from LiAngelo Ball's Viral Song
Happy New Year!
Merry Christmas from The Baseline!
Do you understand it now?!
A Masterclass in Creator Marketing
The first college athlete with a Nike sneaker!
Hoops culture connecting to a resurging $12 BILLION industry
SGA's Creator Blueprint for Growing Over 1 Million New Followers A Year
I Understand It Now...
Breaking down the strategy of the WNBA star's partnership campaign
